Start with the job, not the page count.
What should the website help someone do? A quote, a booking, a product order or an informed conversation each needs a different journey. Explain that goal before comparing packages.
Ask where the proof will come from.
A strong website needs real business information. Gather examples of work, approved photos, credentials where relevant and genuine customer feedback. Discuss what is available and what still needs to be supplied.
Understand the scope.
Know which pages and features are included, how revisions work and what needs a separate quote. Check the domain, hosting, account ownership and support arrangement too.
Walk the customer route.
Read the offer as a visitor. Open the page on a phone. Try the contact path. Ask whether the next step is clear and whether the business receives the information it needs.
Look for an understandable process.
A first direction gives you something concrete to discuss. Choose a build around the business, review it within the agreed scope and keep the foundation useful as the business grows.