Read the website as a new customer
Check the opening offer and every important service or product page. Can a visitor tell whether the business fits their need and what action to take? Remove unfinished copy and review factual details, prices, contact information and the permissions behind images or testimonials.
Test the customer routes, including errors
Try enquiries, ordering and booking paths on a phone and desktop. Submit invalid information to check the guidance, then test a valid path. Verify what the visitor sees and what the business actually receives. A request, draft and confirmation should have appropriately different states.
Check discoverability and page structure
Review important page titles, headings, canonical URLs and internal links. Confirm the public pages and sitemap reflect the intended domain. Search Console setup can help the owner observe discovery and indexing, but submission alone does not guarantee that every page is indexed.
Plan existing links and business dependencies
For a replacement website, review important old URLs and where they should lead. Check hosting, domain and email dependencies before switching. Agree the responsible person, launch sequence and recovery route. Do not treat email availability as an incidental design detail.
Know what happens after launch
Assign responsibility for renewals, enquiries and content updates. Document analytics events and provider accounts where scoped. Collect real customer questions after launch so the next improvement reflects the business journey rather than a cosmetic preference.
Your practical checklist
- Approved copy, pricing, images and proof.
- Valid and invalid contact-path checks.
- Readable phone layouts and working links.
- Correct public domain, metadata and sitemap.
- Old URLs and email dependencies reviewed.
- Clear ownership, follow-up and support.