01 · The challenge
A clearer route
from interest to action.
A distinctive candy brand needed a central place for product discovery, orders and bulk enquiries.
Product brand · online ordering
A bold product brand. A clear route to order.
A distinctive candy brand needed a central place for product discovery, orders and bulk enquiries.
PROJECTKandy Kulture
BUSINESS TYPEProduct brand · online ordering
FOCUSA stronger customer journey
A clearer route
02 · What improved
The thinking
inside the build.
- Carried the upgraded pink, teal and purple identity into a stronger hero.
- Organised product, brand story and bulk/event enquiry routes.
- Made the WhatsApp ordering action prominent in the current design.
03 · The customer journey
What the website
now supports.
An owned destination for product discovery, direct orders and bulk conversations. The upgraded design carries the brand through a clearer product and WhatsApp ordering journey.
More business journeys.
All work
Hair care · product business
Grow by Nadine
Make the products clearer. Make ordering easier.
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Coaching · professional services
Lauren Louw Coaching
Confidence first. A clear path to booking next.
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Natural hair care · product website
The Curly Business
A clear routine. A confident route from care to order.
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Local services · quote marketplace
Seker
From choosing the job to a clear, fixed quote.
Explore the projectYour next business move
Build a website around the customer journey.
If you are planning a website for a product business, start with the offer, real proof and the next action your customer needs to take.
Website design for South African small businesses · Understand website costs
Your next move
Your business deserves
more than just a website.
Start with a clear direction. Build what your customers actually need.