01 · The challenge
A clearer route
from interest to action.
The design needed to make the product routine, the brand story and the ordering path understandable in one connected journey.
Natural hair care · product website
A clear routine. A confident route from care to order.
The design needed to make the product routine, the brand story and the ordering path understandable in one connected journey.
PROJECTThe Curly Business
BUSINESS TYPENatural hair care · product website
FOCUSA stronger customer journey
A clearer route
02 · What improved
The thinking
inside the build.
- Explained the Liquid, Oil, Cream routine alongside the product range.
- Connected founder story and genuine customer feedback with product information.
- Built a route from choosing products to a bag, delivery details and an EFT order.
03 · The customer journey
What the website
now supports.
A customer journey that supports learning the routine, choosing products and preparing an order.
More business journeys.
All work
Product brand · online ordering
Kandy Kulture
A bold product brand. A clear route to order.
Explore the project
Hair care · product business
Grow by Nadine
Make the products clearer. Make ordering easier.
Explore the project
Coaching · professional services
Lauren Louw Coaching
Confidence first. A clear path to booking next.
Explore the project
Local services · quote marketplace
Seker
From choosing the job to a clear, fixed quote.
Explore the projectYour next move
Your business deserves
more than just a website.
Start with a clear direction. Build what your customers actually need.